The Lighthouse for the Blind, Inc., a non-profit social enterprise and blindness agency, with a team of volunteer marketing and communications professionals, recently completed work on a Key Messaging and Brand Strategies Service Grant awarded by the Taproot Foundation. As a result of the grant, which has an in-kind value of $55,000, the agency will incorporate the Taproot team's recommended strategies into its organizational development and marketing campaigns.
"We're extremely happy with the outcome of the grant," said Kirk Adams, President and CEO of The Lighthouse for the Blind, Inc. "We rely on monetary donations to provide training such as orientation and mobility, braille literacy, and independent living skills. As we incorporate the team's recommendations, we're confident we will see an increase in our donor base and our ability to fulfill our mission."
Members of the Taproot Foundation volunteer team included: Robin Staples (Maven Designs, Inc.) as Account Director; Duane "DF" Hobbs (Andrews/Hobbs Design Co.) as Brand Strategist; Carrie Zheng (Starbucks Coffee Company) as Marketing Manager; Anne Geurts (communication consultant) as Copywriter; and Britta Michalove (relocation services professional) as Project Manager. This project is the third project for Zheng, the second project for Geurts and Michalove, and it is the first project for Staples and Hobbs.
The Seattle-based non-profit social enterprise is dedicated to creating meaningful employment opportunities and training opportunities for adults who are blind, Deaf-Blind, and blind with other disabilities. In addition to its headquarters in Seattle, at which it employs more than 230 blind adults, in 2008 the organization opened Inland Northwest Lighthouse, a satellite facility in Spokane that now employs 39 adults who are blind.
For more information, please contact Melanie Wimmeanuer at 206-436-2116 or mwimmenauer@seattlelh.org
About The Lighthouse for the Blind, Inc. - The Lighthouse for the Blind, Inc. is a 501(c)(3) social enterprise dedicated to generating opportunities for independence and self-sufficiency for adults who are blind, Deaf-Blind, and blind with other disabilities, through a comprehensive range of training programs and career development opportunities. We create meaningful employment as well as products and services of outstanding quality, offering access to adaptive technology and the accommodations necessary for success.
While manufacturing operations are self-funded, The Lighthouse for the Blind, Inc. relies on community support to fund training programs and support service to adults who are blind, Deaf-Blind, and blind with other disabilities. Philanthropic contributions form individuals, corporations, foundations, and service organizations are channeled through the Seattle Lighthouse for the Blind Foundation, whose sole purpose is to raise money and create awareness in order to help us expand opportunities beyond what is possible through the sale of our products and services alone.
For more information about The Lighthouse for the Blind, Inc. visit our website at www.seattlelighthouse.org
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